Privacy Policy

1. Overview

This Privacy Policy explains how Baby Art Studio collects, uses, stores, and shares information when you use our website, sign in with OTP, upload photos, generate portraits, buy credits, save items to your gallery, contact support, or interact with account and privacy controls.

It is written for a family-focused product. We try to be direct about what we collect, why we need it, and what choices you have inside the app.

2. Information we collect

Depending on how you use the product, we may collect these categories of information:

• Account and contact data: mobile number used for OTP sign-in, profile name, and support details you submit through contact forms or privacy requests.
• Baby profile and content data: baby names, date of birth, selected profile fields, uploaded baby photos, generated portraits, gallery items, favorites, and download activity tied to your account.
• Transaction and referral data: wallet balance, credit purchases, referral codes and rewards, ledger entries, and order or payment references needed to operate paid features.
• Technical and usage data: browser and device signals, approximate IP-based logs, request timestamps, session and security diagnostics, and in-app activity needed to keep the product stable and secure.
• Optional consent data: your choices for optional marketing communication and analytics, plus when those preferences were last updated.

3. How we use information

• Authenticate your account through OTP sign-in and protect access to your gallery and settings.
• Process uploads, create AI portraits, save gallery items, and provide downloads and notifications.
• Operate wallet, credit, referral, and payment flows, including purchase verification and fraud checks.
• Respond to support, privacy, billing, or account questions you submit.
• Improve reliability, investigate bugs, and understand which flows need refinement.
• Comply with applicable law, enforce our terms, and protect families, the platform, and our providers.
• Send optional marketing or analytics events only where you have enabled those choices or where lawful.

4. Sharing and service providers

We do not sell personal information. We may share limited data with trusted providers that help us run the service, such as authentication, cloud storage and infrastructure, AI generation, payment processing, email and support, consented analytics, and security or anti-fraud providers.

Our product may use providers for OTP authentication, cloud media storage, payment processing, contact email delivery, and portrait generation. We may also disclose information where required by law, to protect rights and safety, or as part of a merger, acquisition, or business reorganization.

5. Retention and deletion

We retain information for as long as reasonably needed to operate your account, maintain your gallery, deliver paid features, resolve disputes, prevent abuse, and meet legal or accounting obligations.

If you close your account through the Privacy Center, we permanently disable your access and anonymise or redact parts of the profile where our systems support it. Limited records may still be kept in aggregated, security, tax, payment, or fraud-prevention form where required or reasonably necessary.

6. Your choices and controls

• Signed-in users can review optional analytics and marketing consent in the Privacy Center.
• You can close your account using the in-app privacy flow, which is intentionally explicit and final.
• You can contact us with support, billing, or privacy questions.
• You can continue using core account features if you turn off optional analytics or marketing preferences.

7. Children, authority, and security

Baby Art Studio is built for parents, guardians, and family decision-makers. Upload a child’s photo only if you have the right and authority to do so.

We use safeguards such as OTP sign-in, controlled account access, and secure upload and storage flows. No internet service can promise absolute security, but we design with child-photo sensitivity in mind and aim to minimize unnecessary data exposure.

8. Changes and contact

We may update this Privacy Policy as the product, providers, legal requirements, or family-facing features evolve. For material changes, we will update this page.

For questions about privacy, support, or your account, email [email protected].